People comparing "top agencies" want to know what it should cost and what they get. This guide breaks down realistic pricing for every marketing channel.
Typical SEO Pricing Ranges
| SEO Service | Monthly Range | What Changes Cost |
|---|---|---|
| Local SEO Only | $500 - $1,500 | Number of locations |
| Full SEO Program | $1,500 - $4,000 | Competition, content needs |
| Enterprise/Multi-Location | $4,000 - $10,000+ | Number of markets |
Typical PPC Management Pricing
| Model | Range | Pros/Cons |
|---|---|---|
| Flat Fee | $500 - $2,000/mo | Predictable; may not scale well |
| % of Ad Spend | 15-25% | Aligns incentives; costs grow |
| Hybrid | $500 base + 10-15% | Best of both worlds |
LSAs: What You're Paying For
Local Services Ads use a pay-per-lead model:
- Water damage leads: $50-150 per lead (varies by market)
- Mold remediation: $40-100 per lead
- Fire damage: $60-175 per lead
- Management fee: $200-500/month typical
3 Example Budgets
Starter
$1,500 - $3,000/month
Expected Results
10-20 leads/month
Best for: New or small restoration companies
Includes:
- Basic GBP optimization
- LSA management
- Simple call tracking
MOST POPULAR
Growth
$3,000 - $6,000/month
Expected Results
30-60 leads/month
Best for: Established companies wanting to scale
Includes:
- Full SEO program
- Google Ads + LSAs
- Website optimization
- Review management
Aggressive
$6,000 - $15,000+/month
Expected Results
80+ leads/month
Best for: Multi-location or dominant market position
Includes:
- Multi-channel strategy
- Content marketing
- Reputation management
- Analytics dashboard
How to Avoid Paying for "Activity" Instead of Results
Many agencies charge for busy work rather than outcomes. Protect yourself:
- Require call tracking: No tracking = no way to prove results
- Define "lead" clearly: A spam call isn't a lead
- Monthly reporting: With actual lead counts, not just "impressions"
- Clear KPIs: Agree on success metrics before starting
- 90-day reviews: Built-in checkpoints to assess performance
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