Water Damage Marketing Strategies Built From First-hand Experience
We're not just another marketing agency. We're restoration industry veterans who understand your challenges and know exactly how to generate high-quality water damage leads.
From the Field to Digital Marketing Leaders
We didn't start as marketers—we started as restoration professionals. This journey from the trenches to the boardroom gives us unique insight into what restoration companies really need to succeed.
Hands-On Restoration Work
Our founders started in the trenches—responding to 2 AM emergency water damage calls, extracting water from flooded basements, setting up drying equipment, and managing mitigation projects from start to finish. We learned the restoration business from the ground up, writing estimates in Xactimate, negotiating with insurance adjusters, and dealing with the stress of emergency services.
Responded to 1,000+ emergency calls
Managed water, fire, and mold projects
Earned IICRC WRT and ASD certifications
Wrote $60M+ in Xactimate estimates
"This hands-on experience taught us the real pain points restoration companies face—tight margins, difficult customers, insurance delays, and the constant pressure to generate new leads."
Building & Scaling Restoration Companies
We grew our own restoration businesses from the ground up, learning the hard way about customer acquisition costs, marketing ROI, and the challenges of scaling a service business. We experimented with every marketing channel—Yellow Pages ads, direct mail, radio spots, and early digital advertising—most of which failed or delivered poor results. Jake Shelton continues to own and operate a successful restoration company today, keeping us connected to the real-world challenges you face daily.
Built multi-million dollar restoration businesses
Hired and trained restoration technicians
Established TPA and insurance relationships
Tested every marketing channel available
"We wasted tens of thousands of dollars on marketing agencies that didn't understand restoration. They promised results but delivered generic strategies that didn't work for emergency services."
Mastering Digital Marketing for Restoration
Frustrated with generic marketing agencies that didn't understand restoration, we dove deep into local SEO, Google Maps optimization, and pay-per-call advertising. We became obsessed with understanding Google's algorithms, testing different strategies, and measuring every dollar spent. We tested strategies on our own businesses first, perfecting the formula through trial and error. What we discovered was a systematic approach to dominating local search that worked specifically for emergency services and restoration companies.
Achieved #1 Google Maps rankings in multiple cities
Reduced cost per lead by 70% through optimization
Developed proprietary local SEO methodology
Generated 300+ leads per month organically
"Once we cracked the code on local SEO for restoration, our businesses exploded. We went from spending $10,000/month on marketing to generating more leads than we could handle organically."
Apex Era: Empowering Restoration Companies Nationwide
We founded Apex Era to share our proven strategies with restoration companies nationwide. Other restoration owners started asking us how we were generating so many leads, and we realized we could help the entire industry. Today, we serve 100+ restoration businesses, helping them achieve an average 12X ROI and $3M+ in added revenue. We continue to innovate with AI tools like ChatGPP (the first AI chat built on water damage restoration standards), Xcavate (AI-powered Xactimate analysis), and EchoScope (scope comparison tool)—all built specifically for restoration professionals by people who understand the industry.
Serving 100+ restoration companies nationwide
Generated $300M+ in client revenue
Developed industry-first AI tools for restoration
Speaking at major restoration industry conferences
Our Mission Today
We're on a mission to help 1,000 restoration companies dominate their local markets through data-driven digital marketing. Every strategy we recommend, we've tested on our own businesses first. We only work with one company per service area, ensuring you never compete with our other clients. And we stay connected to the industry—Jake still runs his restoration company, keeping us grounded in the real challenges you face every day.
Industry Credentials & Recognition
Certified professionals with deep restoration industry connections
IICRC Certified
Our team holds multiple IICRC certifications including Water Damage Restoration (WRT) and Applied Structural Drying (ASD), ensuring we understand the technical aspects of your work.
RIA Members
Active members of the Restoration Industry Association (RIA), staying connected to industry trends, best practices, and regulatory changes that impact your business.
Xactimate Experts
With $125M+ in estimates written, we're intimately familiar with Xactimate, Symbility, and the insurance claims process - knowledge that informs our marketing strategies.
Industry Speaker
Matt Gregory regularly speaks at restoration industry conferences and events, sharing insights on digital marketing, lead generation, and business growth strategies.
Active Restoration Owner
Jake Shelton continues to own and operate a restoration business, ensuring we stay grounded in the day-to-day realities of running a restoration company.
Proven Track Record
100+ restoration companies trust us with their marketing, achieving an average 12X ROI and $3M+ in added revenue through our data-driven strategies.
Our Mission
At Apex Era, our mission is to empower restoration companies with data-driven digital marketing strategies that deliver measurable results. We believe in transparency, exclusivity, and building long-term partnerships based on trust and performance.
Unlike traditional marketing agencies that spread themselves thin across multiple industries, we specialize exclusively in restoration marketing. This focus allows us to stay ahead of industry trends, understand your unique challenges, and deliver strategies that actually work.
Transparency First
No hidden fees, no long-term contracts. We provide clear reporting and honest communication every step of the way.
Exclusive Partnerships
We only work with one restoration company per service area, ensuring you never compete with our other clients.
Results-Driven
Our average client sees a 12X ROI and $3M+ in added revenue. We focus on metrics that matter to your bottom line.
Meet Our Leadership
Founded by restoration industry veterans with decades of combined experience
Matt Gregory
Co-Founder & CEO
Matt brings over 15 years of restoration industry experience, having worked as a project manager, estimator, and mitigation technician before transitioning into digital marketing. He's written over $60M in Xactimate estimates and managed hundreds of water damage, fire, and mold remediation projects.
As a frequent speaker at restoration industry conferences, Matt shares his expertise on local SEO, Google Maps optimization, and lead generation strategies. His deep understanding of the restoration business model and customer acquisition challenges drives Apex Era's strategic vision.
Jake Shelton
Co-Founder & VP of Operations
Jake is a unique combination of restoration professional and software engineer. He currently owns and operates a successful restoration company while leading Apex Era's technology initiatives. His 17+ years in restoration includes roles as a technician, project manager, and business owner.
Jake developed Xcavate, ChatGPP, and EchoScope - AI-powered tools now used by thousands of restoration professionals. His technical expertise combined with real-world restoration experience allows Apex Era to leverage cutting-edge technology while staying grounded in practical business needs.
Proven Track Record
Our results speak for themselves
What Our Clients Say
Real results from real restoration companies
"Apex Era helped us go from page 3 to #1 in the map pack in just 4 months. Our phone is ringing off the hook with quality water damage leads."
Mike Johnson
Owner, Rapid Restoration LLC
"The transparency and industry knowledge set Apex Era apart. They understand restoration and deliver results. We've added over $2M in revenue this year."
Sarah Chen
CEO, Premier Water Damage Pros
"Best decision we made was partnering with Apex Era. Their AI tools and marketing strategies have transformed our business. 12X ROI is no exaggeration."
David Martinez
Owner, Elite Restoration Services
Trusted by Restoration Leaders
Restoration leaders and contractors across the nation trust Apex Era for fast, accurate, and reliable service.
Apex Era helped us streamline our entire estimating process. Their speed and accuracy let us close high-value claims faster than ever before.
The Apex Era team has been instrumental in helping us scale our restoration projects. Their attention to detail on every Xactimate estimate is unmatched.
Apex Era helped us streamline our entire estimating process. Their speed and accuracy let us close high-value claims faster than ever before.
The Apex Era team has been instrumental in helping us scale our restoration projects. Their attention to detail on every Xactimate estimate is unmatched.
Apex Era helped us streamline our entire estimating process. Their speed and accuracy let us close high-value claims faster than ever before.
The Apex Era team has been instrumental in helping us scale our restoration projects. Their attention to detail on every Xactimate estimate is unmatched.
Apex Era helped us streamline our entire estimating process. Their speed and accuracy let us close high-value claims faster than ever before.
The Apex Era team has been instrumental in helping us scale our restoration projects. Their attention to detail on every Xactimate estimate is unmatched.
We've used several estimating services before, but Apex Era stands above the rest. Their consistency and quick turnaround times are a major advantage.
Apex Era's claims support has saved us countless hours. Their collections assistance helped recover tens of thousands in delayed payments.
We've used several estimating services before, but Apex Era stands above the rest. Their consistency and quick turnaround times are a major advantage.
Apex Era's claims support has saved us countless hours. Their collections assistance helped recover tens of thousands in delayed payments.
We've used several estimating services before, but Apex Era stands above the rest. Their consistency and quick turnaround times are a major advantage.
Apex Era's claims support has saved us countless hours. Their collections assistance helped recover tens of thousands in delayed payments.
We've used several estimating services before, but Apex Era stands above the rest. Their consistency and quick turnaround times are a major advantage.
Apex Era's claims support has saved us countless hours. Their collections assistance helped recover tens of thousands in delayed payments.
Our experience with Apex Era has been nothing short of amazing. Their precision and communication make them an indispensable partner.
Apex Era's estimating and consulting services have helped our company improve approval rates dramatically. They truly understand this industry.
Our experience with Apex Era has been nothing short of amazing. Their precision and communication make them an indispensable partner.
Apex Era's estimating and consulting services have helped our company improve approval rates dramatically. They truly understand this industry.
Our experience with Apex Era has been nothing short of amazing. Their precision and communication make them an indispensable partner.
Apex Era's estimating and consulting services have helped our company improve approval rates dramatically. They truly understand this industry.
Our experience with Apex Era has been nothing short of amazing. Their precision and communication make them an indispensable partner.
Apex Era's estimating and consulting services have helped our company improve approval rates dramatically. They truly understand this industry.
2025 Restoration Marketing Checklist
8 Free Fixes to Get 5+ More Calls Per Week Without Spending a Dollar on Ads
- Optimize Your Google Business Profile
- Weekly Photo & Post Strategy
- Get Reviews with Keywords
- City-Specific Landing Pages
- NAP Consistency Check
- Website Speed Optimization
- Click-to-Call Implementation
- Local SEO Best Practices
Our Map Pack SEO Process
A proven methodology that gets restoration companies to rank #1 on Google Maps
Audit & Analysis
We analyze your current Google Business Profile, website, citations, and competitors to identify opportunities and gaps.
Optimization
We optimize your Google Business Profile, build high-quality citations, create geo-specific content, and implement technical SEO improvements.
Monitor & Scale
We continuously monitor rankings, gather reviews, and adjust strategies to maintain and improve your position in the map pack.
Comprehensive Services
Everything you need to dominate your local market
Marketing & SEO
Data-driven local SEO strategies that increase calls by 90% within 3 months.
LSA Management
Pay-per-call lead generation with Google Guaranteed badge for maximum trust.
Website Development
Fast, mobile-friendly websites optimized for conversions and local search.
TPA Management
Streamline your third-party administrator relationships and increase job flow.
Social Media Engagement
Build brand awareness and community presence across social platforms.
Free AI Tools
Access Xcavate, ChatGPP, and EchoScope to streamline your operations.
Ready to Transform Your Business?
Join 100+ restoration companies that trust Apex Era to generate high-quality water damage leads. Get your marketing analysis today.