Built By Restoration Professionals
Apex Era is not your typical marketing agency. We are a specialized restoration marketing company built by restoration professionals with real experience in the field — not theorists.
Our focus is simple: help water damage and restoration companies get more high-quality leads, calls, and booked jobs.
The "Generalist" Trap
Most agencies serve everyone. Dentists, roofers, yoga studios... and restoration.
We Built the Agency
We Wish We Had.
Apex Era wasn't started by marketers looking for a profitable niche. It was started by restoration professionals who were tired of being burned by marketers.
We realized that standard digital marketing doesn't work for high-urgency, high-trust services like water damage. You can't just run ads; you need a system that captures distress, builds immediate trust, and drives a phone call within seconds.
Systems, Not Campaigns
We don't launch "campaigns" that fizzle out. We deploy engineered systems designed to dominate local markets permanently.
Matt Gregory
CEO & Co-Founder
"We didn't just learn marketing. We lived restoration."
I know the frustration. I know what it feels like to pay a marketing agency thousands of dollars for "clicks" and "impressions" that never turn into jobs. I know the pain of dispatching a crew at 2 AM for a lead that turns out to be a waste of time.
Before founding Apex Era, I spent over 15 years in the trenches of this industry. From crawling through crawlspaces as a mitigation tech to managing multi-million dollar large losses as a project manager.
I built Apex Era to be the partner I wish I had back then—a company that speaks Xactimate, understands TPAs, and focuses on one thing: Predictable Revenue.
Our Philosophy
At Apex Era, we don't chase vanity metrics. We focus on the indicators that matter.
Systems outperform tactics
We deploy engineered systems, not one-off campaigns
Speed beats exposure in emergency markets
Being first matters more than being seen the most
Visibility without conversion is wasted demand
Rankings mean nothing without booked jobs
Engineering beats guesswork
Data-driven decisions deliver predictable results
Our Mission
To empower restoration companies with proven digital marketing systems that help them dominate their local markets — increasing leads, calls, and growth without long-term contracts or generic strategies.
Specialized Knowledge.
Unfair Advantage.
Marketing agencies guess. We know. Because we've been on the other side of the drying equipment.
We Speak Your Language
We know the difference between a Class 2 and Class 3 loss. We understand drying logs, moisture maps, and psychrometry. You don't have to explain your business to us.
We Know Adjusters & TPAs
We understand the pressure of Program Work, SLAs, and the need for documentation. Our marketing pre-qualifies leads to filter out waste.
Xactimate Expertise
We don't just generate leads; we understand how they turn into estimates. Our Founder wrote over $60M in Xactimate sheets.
Data-Driven, Not Guesswork
We don't guess what works. We use millions of data points from actual restoration jobs to engineer high-intent campaigns.
Who Apex Era Is Built For
We work with restoration companies that want predictable growth without relying on guesswork.
Best fit
- Independent operators
- Multi-location restoration companies
- Owners focused on systems and scale
Not a fit
- Contractors chasing cheap leads
- Businesses unwilling to follow a proven system
Trusted by Leading Restoration Companies
See what our clients have to say about working with Apex Era
We doubled our inbound lead volume in the first 60 days. The quality of these water damage leads is unlike anything we've seen from other agencies.
Enrique Castillo
Co-Owner, Ethos Water Damage of Portland
The ROI we're seeing is consistently over 25X. If you want to scale your restoration business, this is the team you need.
Matt Horner
Hometown Restoration
Their approach to local SEO and paid ads is a game changer. We're ranking #1 in our service areas and the phone won't stop ringing.
Stephen Llewvano
Capabuild
Finally, a marketing partner that understands restoration. We stopped wasting money on bad clicks and started booking real mitigation jobs.
Jake Shelton
Flood Damage Pros of Houston
They don't just send leads; they help us dominate our local market. The transparency and reporting are top-notch.
Mike Litchauer
MDL Restoration
Our call volume increased by 180% within three months. Apex Era's system works exactly as advertised—predictable, high-quality growth.
Enrique Gonzalez
Ethos Restoration
Since partnering with Apex Era, our average job size has increased because we're capturing the right kind of customers.
Whatley
Sureti