Apex Era Restoration Insights
News, videos and helpful articles from the restoration industry
Featured Content
Our most popular articles and videos to accelerate your growth
All Articles
Why 50% of Water Damage Leads Start on Google Maps
Discover why Google Maps has become the primary source for water damage leads and how restoration companies can dominate local search to capture more customers.
Top 5 Restoration Marketing Companies in 2024
Investing in a specialized restoration marketing company can give you the competitive edge you need to succeed in the restoration industry.
Ranking Restoration Companies on Google Maps
The importance of schema markup to help you rank in Google Maps and how to implement it for maximum visibility.
Why All the Unwritten Rules in Restoration? It's Time to Question Them
The restoration industry operates under countless unwritten rules that contractors often follow to their own detriment. Let's examine and dispel some of the most damaging myths.
Bringing AI into Restoration and Xactimate
The restoration industry is at a pivotal moment. With the rapid emergence of AI technologies, professionals are faced with a crucial choice: leverage these tools to improve efficiency or risk falling behind due to an inability to adapt.
The Key to Landing More TPA Jobs: Master Your SLAs
To stay competitive in the restoration industry, it's essential to commit to continuous improvement. Regularly reviewing your performance metrics helps you identify areas where you can enhance efficiency.
ITEL Labs and The Science of Unfair Settlement
Uncovering the lies of ITEL Laboratories, the science of unfair settlement.
Maximizing Online Presence and SEO for Water Damage Restoration Companies
Maximizing your online presence and SEO for your water damage restoration company is essential in today's market. Learn about conducting thorough keyword research, optimizing your website, focusing on local SEO, and engaging in content marketing.
Hacking Xactanalysis
Learn how to use Xactanalysis API to be more profitable and streamline your TPA workflow.
Boost Your Water Damage Restoration Marketing
Learn how to boost your water damage restoration marketing, what actually matters and how to do it.
All Videos
Restoration contractors get your reviews
Explains how restoration contractors can boost call volume by ensuring their Google My Business profile is fully accurate, geotagging photos or videos and obtaining at least three reviews per week.
Ethos Restoration of Portland is All in on Apex Era Restoration Marketing
A testimonial from Ethos Restoration of Portland stating that Apex Era's Google Maps strategy helped the business grow from 15 water-damage jobs per month to 52 in 90 days.
Automate Google Reviews: AI-Powered Business Replies!
Demonstrates how to automate responses to Google Business Profile reviews using AI; businesses can set automatic replies, customize messages based on ratings and streamline marketing efforts.
Automate Google Business Profile Posts: Easy Daily Strategy
Shows how to automate daily Google Business Profile posts using AI and platforms like Pipe Dream or Zapier; users can extract text data and publish posts automatically.
Google Business Posts: FREE Restoration Company Strategy!
Explains how ChatGPT can generate Google Business posts for a restoration company; posts are placed in an XLSX file and saved.
Stop Paying $1500! Cheaper Lead Gen Secrets Revealed!
Warns that marketing agencies often overcharge for simple services; suggests that a comprehensive strategy involving reviews and website content is more effective and cheaper.
Water Damage Leads: Secret Marketing Agency Tactics Exposed!
Reveals that marketing agencies use services like DashClicks to upsell GoHighLevel and hide how they obtain water-damage leads; encourages viewers to replicate the tactics for less.
Public Enemy #1 In Restoration Digital Marketing
Teaser video promising to expose secrets that top restoration marketing agencies do not want contractors to know.
Water Damage Near Me: Dominate Local Search Results!
Stresses the importance of "near me" searches and reviews for water-damage businesses; highlights how local trust signals can boost visibility.
Dominate Google: Water & Fire Restoration SEO Secrets REVEALED
Provides tips for dominating Google search by completing profiles with transactional keywords and detailed service information.
Estimate Writing Made EASY: Simple Guide & PDF Export!
Suggests that contractors can generate about 60% of an estimate using associated line-item codes before even sitting at a computer; detail views then help refine the estimate.
Xactimate: Find ANY Line Item FAST with AI Search!
Introduces Xcavate, an AI-powered search engine for Xactimate line items that delivers quick, accurate results to streamline estimating.
Consistent Work: Water Damage Restoration SEO Secrets
Encourages optimizing social signals and customizing profiles; highlights how unique business strategies lead to steady work and growth.
Local SEO: Citations & Backlinks for Top Rankings
Emphasizes that consistent name, address and phone information across directories builds trust with search engines; optimizing citations can deliver a 20% boost in local rankings.
Boost Google Ranking: Engage Your Business Profile!
Argues that a complete Google business profile signals credibility to Google; optimizing your website and social media presence helps Google recommend your services.
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