Case Study

How Ethos Restoration Achieved 475% Growth in Local Visibility

From invisible to dominant: How a Portland restoration company transformed their Google Local Service Ads performance in just 4 months

Portland, Oregon
Water Damage Restoration
4 Month Campaign
475%
Share of Local Voice Increase
From 1% to 46%
131%
Average Rank Improvement
From 18.95 to 13.23 ATGR
27+
Monthly Calls Generated
From 0 to consistent leads

The Challenge

Ethos Restoration of Portland was struggling to compete in a saturated water damage restoration market. Despite offering quality services, they were virtually invisible in Google Local Service Ads, with:

  • Only 1% Share of Local Voice - essentially invisible to potential customers
  • Average rank of 18.95 - buried below competitors
  • Dominated by red "20+" rankings across the Portland metro area
  • Zero calls from their Google Business Profile

The Apex Era Solution

Apex Era implemented a comprehensive Local Service Ads optimization strategy built on restoration industry expertise:

  • Strategic Service Area Optimization

    Refined targeting to focus on high-value zip codes with optimal competition levels

  • Profile Enhancement & Trust Signals

    Optimized business profile with restoration-specific credentials, certifications, and response protocols

  • Review Generation System

    Implemented automated review requests to build social proof and improve ranking factors

  • Bid Strategy & Budget Optimization

    Data-driven bid adjustments based on time-of-day, day-of-week, and emergency call patterns

  • Continuous Performance Monitoring

    Weekly rank tracking and monthly strategy adjustments based on competitive landscape changes

The Transformation

From invisible to dominant: See how Ethos Restoration went from red (20+ rankings) to green (1-5 rankings) across Portland

Before
May 2025
Before: Ethos Restoration LSA rankings showing mostly red 20+ positions across Portland
10.79
AGR
18.95
ATGR
1%
SoLV
After
September 2025
After: Ethos Restoration LSA rankings showing mostly green 1-5 positions across Portland
4.66→6.13
AGR
5.72→13.23
ATGR
47%→46%
SoLV

Lead Generation Growth

From zero to 27+ monthly calls: Consistent, measurable lead generation from Google Business Profile

Google Business Profile performance showing growth from 0 to 27 calls over 4 months
27 Calls in September 2025• Steady upward trajectory

Hear From the Owner

Enrique Gonzalez, Owner of Ethos Restoration

"Working with Apex Era has completely transformed our business. We went from being invisible in local search to dominating our market. The team understands restoration because they've lived it. The results speak for themselves - we're now getting consistent, high-quality leads every single day."
Enrique Gonzalez
Owner, Ethos Restoration of Portland

Key Takeaways

Industry Expertise Matters

Restoration-specific knowledge allowed us to optimize for the right keywords, service areas, and customer behaviors

Strategic Targeting

Focusing on high-value service areas with optimal competition levels maximized ROI and lead quality

Consistent Optimization

Weekly monitoring and monthly adjustments ensured continuous improvement and adaptation to market changes

Measurable Results

From 0 to 27+ monthly calls with transparent tracking and reporting at every step

Ready to Achieve Similar Results?

Let's discuss how Apex Era can transform your restoration company's digital presence and lead generation