From invisible to dominant: How a Portland restoration company transformed their Google Local Service Ads performance in just 4 months
Ethos Restoration of Portland was struggling to compete in a saturated water damage restoration market. Despite offering quality services, they were virtually invisible in Google Local Service Ads, with:
Apex Era implemented a comprehensive Local Service Ads optimization strategy built on restoration industry expertise:
Refined targeting to focus on high-value zip codes with optimal competition levels
Optimized business profile with restoration-specific credentials, certifications, and response protocols
Implemented automated review requests to build social proof and improve ranking factors
Data-driven bid adjustments based on time-of-day, day-of-week, and emergency call patterns
Weekly rank tracking and monthly strategy adjustments based on competitive landscape changes
From invisible to dominant: See how Ethos Restoration went from red (20+ rankings) to green (1-5 rankings) across Portland
From zero to 27+ monthly calls: Consistent, measurable lead generation from Google Business Profile
Enrique Gonzalez, Owner of Ethos Restoration
"Working with Apex Era has completely transformed our business. We went from being invisible in local search to dominating our market. The team understands restoration because they've lived it. The results speak for themselves - we're now getting consistent, high-quality leads every single day."
Restoration-specific knowledge allowed us to optimize for the right keywords, service areas, and customer behaviors
Focusing on high-value service areas with optimal competition levels maximized ROI and lead quality
Weekly monitoring and monthly adjustments ensured continuous improvement and adaptation to market changes
From 0 to 27+ monthly calls with transparent tracking and reporting at every step