Insights

Your comprehensive resource for restoration marketing, AI tools, insurance claims strategies, and systematic business growth. Watch videos, read in-depth articles, and learn from industry experts.

Bringing AI Into Restoration: Xactimate
AI & Technology
Jan 15, 2025
8 min read

Bringing AI Into Restoration: Xactimate

Learn how AI can transform your Xactimate workflow and improve estimate accuracy with modern automation tools.

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The Best Way To Get More Water Damage Leads
Marketing Strategy
Jan 15, 2025
12 min

The Best Way To Get More Water Damage Leads

Everything you've been told about getting water damage leads is a lie. 50% of water damage jobs start from your position on Google Maps.

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Unlock Free Water Damage Leads: Proven Strategies
Marketing Strategy
Jan 12, 2025
10 min

Unlock Free Water Damage Leads: Proven Strategies

Drive water damage leads directly to your restoration company for $0. Marketing on Google Maps is the most effective method.

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ITEL Labs: The Science Behind Unfair Settlement
Industry Analysis
Jan 10, 2025
12 min read

ITEL Labs: The Science Behind Unfair Settlement

Exposing the hidden ecosystem that has cost restoration contractors millions in unfair settlements.

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Drive In Water Damage Leads Guaranteed
Case Studies
Jan 10, 2025
14 min

Drive In Water Damage Leads Guaranteed

Proven tactics that have been tested over time to drive consistent water damage leads. Focus on schema markup and technical SEO.

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Master Your SLAs: Drive More TPA Water Damage Jobs
Business Growth
Jan 5, 2025
10 min read

Master Your SLAs: Drive More TPA Water Damage Jobs

Learn how to optimize your XactAnalysis metrics to win more TPA referrals and grow your restoration business.

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Ranking Restoration Companies on Google Maps
Marketing Strategy
Jan 3, 2025
15 min read

Ranking Restoration Companies on Google Maps

Complete technical guide to dominating local search results and winning more emergency calls from Google Maps.

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How to Choose a Water Damage Restoration Marketing Agency
Marketing Strategy
Dec 28, 2024
18 min read

How to Choose a Water Damage Restoration Marketing Agency

17 critical questions to ask before signing with any marketing agency. Avoid costly mistakes and find the right partner.

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